¿Tienes una empresa de voluntariado?

Las plataformas sociales como Twitter e Instagram son la nueva cara de las empresas de voluntariado, claro, incluyendo Facebook que hoy día tiene más de 750 millones de usuarios activos y seguramente esta cifra seguirá en alza en los próximos años.

Aunque estas no son las únicas redes sociales en la que este tipo de empresas deben tener presencia, sitios como Google+ y YouTube representan buenas alternativas para que estas organizaciones se hagan notar y consigan reconocimiento por sus actos benéficos.

En este artículo te mostraremos algunas maneras creativas de promover los esfuerzos de voluntariado de tu empresa a través de social media. ¿Empezamos?

 

Invita a los voluntarios a participar en tu cuenta corporativa de Instagram

Permite que cierta cantidad de voluntarios “tome el control” de su cuenta corporativa de Instagram durante el día durante los eventos para que compartan sus experiencias desde su propia perspectiva.

Obvio, tendrás que fijar pautas y parámetros con los voluntariados, sin embargo, los usuarios se sentirán identificados con tu empresa tras proyectar el rostro humano de las actividades que realizan los miembros de la organización.

Además, les estás brindando la oportunidad a los empleados de que conozcan su historia, algo que seguramente los emocionará.

 

Sácale el jugo a las herramientas de Facebook

Facebook es muy pero muy útil. Con esta red social podrás darles reconocimiento a los voluntarios creando álbumes con fotos de sus acciones, así como convocar empleados, construir comunidades y establecer relaciones con los usuarios u otras organizaciones.

Pero, una herramienta que la sumará un valor añadido a los eventos de voluntariado es transmitir el evento en directo a través de Facebook Live.

De esta forma todos podrán conocer la pasión con la que trabajan y educar a los espectadores acerca de ciertos temas de interés social.

Y no solo eso, también vendrá bien usar esta herramienta para dar vida a historias fascinantes que pocas veces son documentadas.

 

Instagram y el poder de las fotos

Utilizar la red social de la camarita es otra forma de reconocer a tus voluntarios publicando fotos de ellos. Estas imágenes puedes compartirlas al mismo tiempo en Facebook si la asocias con tu fanpage.

Para que tengas más éxito con Instagram aconsejamos que acompañes las imágenes capturadas sobre las actividades de la empresa con los hashtags adecuados, de esta manera las fotos tendrán un mayor alcance y te encontrarás personas interesadas en lo que haces.

A través de esta plataforma también puedes organizar experiencias virtuales para reclutar nuevos voluntarios, transmitir giras en vivo, interactuar con los seguidores, etc.

 

Twitter le da “alas” a tu empresa

Es un excelente lugar para recopilar contenido. Seguir a personas con conocimiento y conocer publicaciones relevantes que le permitan a tu empresa estar actualizada acerca de las tendencias actuales en su campo.

Twiterr es una maravilla porque te permite compartir contenido de otras redes sociales como Tumblr con enlaces bit.ly. Y, al igual que Instagram, en esta plataforma es importante usar  hashtags para llegar a un público más amplio.

 

Tumblr será una gran aliada

Se trata de una plataforma de blogs que puede ayudar a establecer tu organización como una entidad especializada en el sector. Claro, para ello, los blogs deben ser únicos.

Así que procura de no imitar otros artículos en la web y deja que los voluntarios cuenten sus historias, escribiendo en el blog acerca de sus experiencias y el impacto que tiene tu empresa en el mundo.

Recuerda que los voluntariados siempre quieren compartir sus pensamientos sobre por qué eligieron este camino y lo que han aprendido.

 

YouTube: un vídeo bien hecho hablará mucho de tu empresa de voluntariado

YouTube se puede utilizar para educar a los usuarios mediante el uso de videos instructivos. Por ejemplo, concientizar sobre la movilidad sostenible, mostrándole los beneficios de utilizar los scooter eléctricos para desplazarse por las ciudades.

Ahora bien, lo que las organizaciones de voluntariados buscan a nivel marketing es más tráfico en sus redes sociales y sus páginas webs, incluyendo likes, recoger impresiones y que las personas atiendan a su llamado a la acción

Por lo tanto,  les resulta inevitable apelar a estas estrategias de social media para que la empresa tenga más alcance y una gran cantidad de personas puedan sumarse a sus iniciativas solidarias.

Estamos seguros que si sigues estas estrategias de social media para promover las gestiones de voluntariado de tu organización, las posibilidades de alcanzar el éxito serán enormes.

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UNIVERSITY PRACTICES

Our volunteers will be able to validate university credits with the aim of traveling in a more responsible and economical way.

What does volunteering focused on university practices involve?

At Cooperating Volunteers, we make agreements with different universities to validate university credits with the aim of traveling in a more responsible and economical way.

The specialties we work with are extensive: medical volunteering, nursing, education, social work, psychology, physiotherapy, engineering, architecture…

The practices can be carried out in our designated destinations for this purpose, as well as in Spain.

If you choose an international destination, it’s a unique way to live an unforgettable and enriching experience, as you will have the opportunity to continue your education in another country, with a completely different culture.

Stepping out of our comfort zone and being part of the various projects at the destination will allow us to grow both personally and professionally, creating a more extensive curriculum.

And we are fully convinced that this experience will accompany you throughout your life.

You will be able to visit hospitals, schools, centers, orphanages, and participate directly and actively in the daily lives of all those people at the destination, always accompanied by other professionals willing to collaborate hand in hand with you and guide you in daily tasks.

If your university is not part of the agreement with Cooperating Volunteers, you can contact cristina@cooperatingvolunteers.com so that we can get in touch and make this experience a reality. 

CORPORATE VOLUNTEERING

Corporate volunteering consists of tailored programs for your company, designed to develop teamwork skills.

It is proven that teamwork directly impacts productivity. 

Collective effort surpasses individual capabilities, promotes diversity of skills, stimulates creativity, and facilitates problem-solving in the face of various challenges.

Therefore, it not only maximizes efficiency but also enriches the work environment.

We conduct corporate volunteering programs that consist of customized programs for your company, designed to develop teamwork skills, improve performance, and foster unity among employees.

We tailor projects to the corporate identity and size of the company, and we can adjust them to any destination and time of the year.

The advantages of corporate volunteering include:

  • Improving communication.
  • Group unity.
  • Cultural integration in different situations.
  • Employee training.
  • Increased Corporate Social Responsibility.

The future is aligned with a more responsible society, and participating in social projects positions our company among the list of revolutionary businesses that want to be part of the change.

If you resonate with this message, corporate volunteering is a unique experience both individually and collectively, and at Cooperating Volunteers, we accompany you throughout the process to make it a unique journey.

FAMILY VOLUNTEERING

Quality time spent with family strengthens emotional bonds, promotes communication, and contributes to the emotional well-being of its members. 

Spending quality time with family and being able to disconnect from our hectic routines is not only enriching but also necessary.

Sometimes we forget to communicate, connect, and dedicate time to each other. Each one of us lives focused on our jobs, schools… And it’s necessary to find the opportunity to pause and take care of ourselves.

Quality time spent with family strengthens emotional bonds, promotes communication, and contributes to the emotional well-being of its members. And of course, it creates lifelong positive memories.

At Cooperating Volunteers, we suggest moving away from those ‘more superficial’ trips (which can also be fantastic), but we invite you to live this experience to bring out our most empathetic and humanitarian side.

Family volunteering gives us the opportunity to be part of a positive impact, promoting values of solidarity and social responsibility.

There are many families who choose to experience these trips focused on cooperation and direct involvement with different communities around the world, where living conditions are very different and sometimes entirely precarious.

Projects are tailored to different ages, allowing us to work together.

An incredible way to fill our suitcase with memories, learning, and knowledge.

And although stepping out of our comfort zone often feels daunting, we assure you firsthand that it’s worth it.

At Cooperating Volunteers, we accompany you throughout the entire experience, from start to finish, to make it unforgettable.

SENIOR VOLUNTEERING

At Cooperating Volunteers, we believe it’s never too late for anything, especially for volunteering and living a unique and unforgettable experience.

There are many people, increasingly so, who opt for responsible travel that involves social work.

Accustomed to organized and mostly touristic trips, at Cooperating Volunteers, we want to advocate for a more enriching experience, one that transforms us from within and allows us to be part of the change the world needs to see.

We can adapt both the destination and the duration of our projects to fit your needs.

It’s an opportunity full of emotions that allows us to significantly contribute to different communities and their evolution. And you can participate in different areas such as education, social support, or assistance in different centers.

Some of the benefits include:

  • Sense of purpose: Provides a sense of purpose by contributing your skills and experiences to meaningful causes.
  • Emotional well-being: Reduces feelings of isolation and establishes social connections.
  • Personal development: It’s continuous learning, skill development, and discovering new activities while keeping the mind-body active.
  • Physical health: Keeping active.
  • Stress reduction: The act of helping others reduces stress and contributes to mental health.

Living this experience will undoubtedly be a before and after. 

SOCIAL VOLUNTEERING

A volunteering initiative with leadership and impact through the educational action program.

When we talk about social volunteering, we refer to all those actions and activities carried out altruistically, selflessly, and with the aim of addressing multiple problems and needs of different communities, always focused on education and self-sufficiency.

Education is essential because it provides the tools and knowledge necessary for personal, social, and economic development.

Our goal is to create self-sufficient communities and provide opportunities for the future personal development of each member. The message is not to ‘give’, but to accompany in the process of training for self-managed provision.

At Cooperating Volunteers, many of our destinations and projects embrace this type of volunteering. Some of our projects include: community programs, education, women’s empowerment…

And although they are completely different from each other, they share a single objective: progress towards a society that can embrace us all in the same way.

If you are someone who is restless, who needs to see a change in the future, volunteering is an experience tailor-made for you.